FOR BUSINESSES
Organic virality in your category.
Going viral means your customers see you several times a week. Each post is one more touch point to build trust with them. We get you there with posts they choose to watch, read or listen to.Our AI agents do the work. You approve each post.
Backed by Antler. Based in London.
- 100,000+ postsanalysed from 2,000+ brands
- 6 platformsAI fine-tuned for each
- 1 businessper category
THE MARKET TODAY
Your competitors all buy ads. Your customers scroll past them.
Every brand in your category runs ads.
The more brands bid, the more each customer costs.
Ads that interrupt get skipped.
Customers still stop for posts worth their time.
WHAT WE BELIEVE
Organic is hard. That is why it works.
Organic means unpaid. People watch because they want to.
It takes precision, persistence and daily attention to your audience. Most brands stop after a few weeks.
Keep showing up with tips, how-tos and honest answers, and customers start to trust you before they ever buy.
- 1What we learned making 10,000 ringsMake this88
- 2Where our recycled gold comes from79
- 3Hiring our first goldsmith72
- 4We are open on SundaysSkip38
- 1Why rings turn your finger greenMake this92
- 2Stacking rings in 20 seconds85
- 3Studio tour, in 15 seconds81
- 4New collection announcementSkip44
- 1A ring, start to finishMake this90
- 2At the bench, Saturday orders79
- 3Spring collection drop64
- 4Store hours reminderSkip33
- 1Everyday gold under $200Make this91
- 2Testing five gold platings83
- 3A day at the studio70
- 4Channel trailerSkip45
- 1Hot take: stop buying gold-platedMake this87
- 2A short thread on ring sizes78
- 3Poll: gold or silver69
- 4We are back from the holidaysSkip36
- 1The ring size guideMake this86
- 2How we source our gold77
- 3Monthly studio notes71
- 4Shipping updateSkip40
WHAT ONLY WE HAVE
Our models predict what will work on each platform
We fine-tuned AI models on what works on LinkedIn, TikTok, Instagram, YouTube, X and Substack.
They score each idea before we make it. We make the ideas most likely to take off.
HOW IT WORKS
We do the work, and you approve it
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We ask what you want.
One call about your goals and your customers.
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We build your workflow.
Drafts reach your team where it already works, in Slack or on a dashboard.
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We pick what will work.
Our agents track the posts taking off in your category. Our models score each idea.
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We write and schedule.
Each post fits its platform. You approve it.
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We spread your best work.
Creators share it on their own channels.
Your part is one call, then about half an hour a week.
Want more control? Open your workspace and change the topics, tone or research yourself. Technical teams can connect it to Claude Code or Codex.
CREATORS
Real people spread your content
Customers trust people more than brands. So we get people talking about yours.
Clipping campaigns. Creators cut your long videos into short clips and post them on their channels.
Your founder can post too. See how
IT LEARNS
It gets better every week it runs
Our agents read the results of every post: how many of your customers saw it, and what they did next. If a topic works, they write more on it. If it doesn't, they try another.
Each result also sharpens our models. Next week's picks are sharper than this week's.
FROM ATTENTION TO REVENUE
Your best posts become your best ads
Most ads are a guess. When a post takes off on its own, your market has already said yes. We pay to show those posts to more of your market.
A post people already like wins more customers for the same spend, so each one costs you less.
Every month, we show you which posts led to sales.
PROOF IT WORKS
These companies bet big on organic posts
$200M
Lovable reached $200M in yearly revenue within a year. Its head of growth calls posts by the founder and the team one of its biggest growth strategies.
$80M
Base44 spread by word of mouth while its founder shared the build on LinkedIn and X. Six months after launch, Wix bought it for $80M.
$5M
RB2B reached $5M in yearly revenue 13 months after launch. LinkedIn became its biggest channel.
$1M
One LinkedIn post brought Dealpad about $1M of potential deals in seven weeks.
QUESTIONS
What businesses ask us
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Yes. Viral means most of your customers see you several times a week. In a small category, that can be a few thousand people.
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Ads work better once you know which posts people like. We pay to promote only the posts that already took off, so you waste less.
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An agency guesses and bills hours. Our models score each idea first, and our agents learn from every result.
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No. We write in your brand’s voice, and each edit you make teaches our agents more.
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One call to start, then about half an hour a week to approve drafts.
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It depends on your business. They can be your own customers filming your product, influencers you choose from our network, or fans who run pages about your brand.
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No. We work with one business in each category.
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We send a report every month. It shows how many customers saw you, how often, and which posts led to sales.
HOW WE WORK
One business per category. Is yours still open?
What we learn about your market helps only you.
Tell us about your business. We'll show you which posts are taking off in your category right now.